Airtel digital TV, the Direct-To-Home (DTH) service from
Bharti Airtel, today announced its partnership with Samsung to launch India’s
very first Integrated Digital TV (iDTV).
Samsung’s range of SmartDirect TVs will come designed with an
in-built Airtel digital TV Smart Card which will enable DTH signal reception
without the need for customers to install an external set-top-box (STB).
The iDTV enables a hassle free TV setup that has fewer wires
but will also assist in reduction in signal loss (between the set-top-box and
TV). It offers a single remote solution powered by an intuitive user guide.
“The in-built Airtel DTH smart card supports direct signal reception from the
dish antenna, thus enabling crystal clear audio-video quality and making these
Samsung TVs the smartest available in the marketplace today”, said Shashi
Arora, CEO – DTH & Media, Bharti Airtel.
The iDTV set includes the Samsung SmartDirect TV and Airtel
Digital TV’s Smart Card. It is now available across Samsung Plazas and all
leading multi-retail outlets for prices at starting Rs 44,900.
Customers purchasing the new iDTV can also enjoy a limited
period introductory offer like 4 months of free subscription of Airtel DTH
services.
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